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GTM-as-a-Service
There is a lot of buzz around AI — and for good reason.

We deliver alpha through the noise by thoughtfully weaving together tools, AI agents & data
to build a proprietary AI platform tailored to your business.
GTM-as-a-Service
Just Makes Sense.
GTM isn’t a one-time event; it’s a continuous cycle of launching or refining products, validating messaging, gathering feedback, and iterating.

That sounds great, but it's very difficult to execute.

Most companies fail to execute due to:
  • Complex processes & technical implementation
  • Technology is evolving faster than teams can adapt
  • High costs of hiring and retaining in-house GTM leaders with deep, specialized expertise.
While you could invest heavily in building a full-time GTM team, the cost quickly adds up—into the millions of dollars annually.

Even then, no single individual is likely to possess all the skills, insights, and tools required to keep up with today’s fast-paced markets.
We built our GTM-as-a-Service model to fill this gap.
Points of Contact
  • Steve Coutts, Co-founder & CEO
  • Willz Tolbert, Co-founder & COO
Our model is different
by design.
At Readyy, we don’t just advise—we engrain ourselves with your team and integrate with your tech stack.

We take the time to understand your business context, refine your messaging, and deploy the right blend of human talent and AI tooling.

Together, we craft a bespoke GTM blueprint that aligns your cross-functional efforts, consistently communicates your unique story to all stakeholders, and drives sustainable growth.

Our goal is to stand by you as a long-term partner, not just a point-in-time consultant.
From strategic growth advisory, to hands-on AI implementations, to ongoing training and enablement, we are committed to documenting our process, delivering measurable outcomes, and continuously refining your revenue engine.

Think of us as your GTM Copilot, guiding your team to navigate market complexity and unlock new growth opportunities—without the overhead of building an entire in-house GTM department.
A Measurable Process
Design → Build → Learn

1

1. GTM Playbook
Deliverable: A single-source-of-truth for all things Sales, Marketing & Product.
Leader: Steve Coutts, Co-founder & CEO
Highlights:
  • Development of a custom GTM playbook tailored to the company's industry, target market, and sales strategy.
  • Provides a step-by-step roadmap for teams, aligning stakeholders on objectives and actionable steps.
Outcome: A clearly defined, adaptable GTM strategy that underpins scalability and growth.

2

2. Message-Market Fit
Deliverable: Fully functioning inbound & outbound sales automated workflows.
Leader: Kellen Casebeer, Readyy GTM Partner
Highlights:
  • Kellen runs three experiments over four months to refine messaging and ensure it resonates with the target audience.
  • Focused on aligning the company's value proposition with market demands, enhancing clarity, effectiveness, and differentiation.
Outcome: Strong message-market alignment that drives engagement and conversion.

3

3. Product-Marketing Audit
Deliverable: A deep dive analysis of your current product & marketing strategy.
Leader: Damian Wolfgram, Readyy GTM Partner
Highlights:
  • Conducts a comprehensive review of the product's current state, focusing on usability, scalability, and market fit.
  • Identifies key product enhancements and optimizations needed to align with the GTM strategy and address target audience needs effectively.
  • Dive into current marketing initiatives & channels to analyze ROI & craft a data-driven marketing plan going forward.
Outcome: A refined product & marketing approach that is better aligned with market demands, paving the way for efficient GTM execution.

4

4. Sales Enablement Automation
Deliverable: Fully functioning sales enablement automated workflows
Leader: Willz Tolbert, Co-founder & COO
Highlights:
  • Development and integration of a modern, efficient tech stack to support the GTM strategy, streamline operations, and enhance analytics.
  • Includes custom AI tools and software tailored to the company's unique workflows.
Outcome: A powerful, scalable tech foundation that enables data-driven decisions and operational efficiency.

5

5. GTM Talent Placement
Deliverable: A comprehensive Talent Analysis & Acquisition Plan
Leader: Richard Broomhead, Readyy GTM Partner
Highlights:
  • Readyy provides talent placement services to build out a high-performing GTM team, leveraging our network of vetted professionals.
  • Ensures you have the skilled individuals necessary to execute and sustain their GTM initiatives.
Outcome: A top-tier GTM team that strengthens the GTM motion & supports long-term growth.
A True Partnership
What's included?
The Readyy GTM service provides a truly end-to-end solution that includes:
  • Dedicated Advisors: Access to both Steve & Willz for strategic guidance and support.
  • Readyy GTM Partners: One-on-one working sessions with domain experts in product, marketing, messaging, talent & automation.
  • Sales Enablement Coordinator: once you are ready to hire a Sales/GTM team, we will embed one of our trained, remote staff members to support your sales reps.
  • Technical Maintenance: we ensure your workflows are always operational & optimized.
  • Tech/AI Usage Costs: your monthly service fee covers a generous technology & AI budget.
  • Deliverables for each milestone:
  • Custom GTM Playbook
  • Product-Marketing Audit
  • Custom Outbound Workflow
  • Custom Inbound Workflow
  • Custom Sales Enablement Workflow
  • Talent Placement Plan
Simple Terms
Commitment
Annual Agreement
Investment
Starting at $15k/month
Structure
Before hiring, we hit 5 critical milestones, which can be pursued simultaneously, allowing rapid iteration & refinement based on your needs, stage & input.
Why Readyy?
Because we have real world experience in scaling B2B enterprise software & we know what it takes.
Our goal is to help you establish a trusted, recognizable brand with a clear, strategic foundation, a highly effective tech stack, and top-tier talent so you are well-positioned to win larger customers, secure investment, improve operational efficiency and accelerate revenue growth.
Are you ready for Readyy?
Our service is an ideal fit for fast-moving B2B SaaS companies ready to build a strong GTM strategy, engine & team within our milestone-driven framework.